Pass the Baton

https://twitter.com/hydroflask

Today I contributed to my first wiki-post. by using a website called Pass the Baton my fellow classmates and I collaborated to work together to find a goal that we could fight for. The idea pitched was mine about HydroFlask and how they give 5% of their proceeds to one of twelve organizations that they pair with. We came together as a team to establish tasks that would help inform the public. In our minds once the public is informed we believe the only conscious decision would be to act. Agreeing on what steps to take took a little time, to my knowledge no one in our group has ever tried to establish a plan of action to inform the public. so, we had a slow start. After a little discussion, we realized that we needed to create a hashtag that the users to interact with to solidify a two-way relationship from company and user. We decided on the hastag #HydroFlaskGivesback. On top of a hashtag we want owners of HydroFlask to stop and register their HydroFlasks now. Thirdly we decided to promote giving a gift to not only a friend but also a charity. By buying a hydro flask for someone you can also benefit others. This is a no brainer. The fourth goal was to post a picture of your HydroFlask and the access code on the bottle to social media this will help collaborate a feeling on community, if people feel a connection with others than we know that they will be more likely to give. The final task we decide on was to encourage a conversation offline as well. Word of mouth whether it be computer moderated or face to face will be the driving force of this campaign. This simple act of registering your HydroFlask you are taking a few simple and easy steps we as a society can come together to help to benefit the charities.

Working in such a large group was hard at first, finding a vision that fit the group was difficult. At first everyone was sitting silently trying to figure out a direction to take this project. Once the ideas started flowing however it was helpful having so many people, the group did a great job at listening to all suggestions and collaborating to find the best ones that fit the image we wanted. All in all I am proud with the work we have done. We came together in a short and productive time.  This ability of self involvement in a activist group really leads to an ownership to the task.